Est. 2017 | Dublin, Ireland
“
“We started as a small Dublin test run in 2016, realising quickly that people didn’t just want a tree—they wanted a more thoughtful, customer-orientated service.”
Since then, Fir Tree has grown into a humble but dedicated team. Our mission remains the same: providing a seamless, full-service boutique experience that brings the magic of the farm directly to your home.
Initially, Fir Tree began as “Birr Christmas Trees” after Theo took his wages from harvesting trees in the Wicklow mountains to buy a hand-selected batch for his hometown.
That success sparked our mission: bringing authentic farm-to-home service to Dublin, where quality should always match the experience.
“Finding the perfect tree is exceptionally important—and that must not be taken lightly.”
Today, we redefine the industry through smart technology and an exceptional crew, serving a loyal community that values quality as much as we do.
A Seamless Boutique Experience
Precision
Communication
Assistance
Curation
Full Service
Sustainability
“Love a real tree from the farm this Christmas.”
Community Care
We believe that every community space deserves the warmth and crisp fragrance of a real Irish Christmas tree. Each season, Fir® proudly coordinates with our charity partners to provide and deliver hand-selected, real Nordmann Firs to local hubs, safe spaces, and care environments across Leinster—including providing 15 to 20 trees annually to older people in our community through our partnership with ALONE.
